BACHELOR OF ARTS IN MULTIMEDIA & MASS COMMUNICATION (BAMMC)
This programme equips the learners with the professionals’ skills essential for making career in Entertainment Industry, Cinema, Television, OTT Platforms, Social Media Platforms, etc.
ELIGIBILITY:
0.5206: A Candidates for being eligible for admission to the Degree Programme in Bachelor of Arts (BAMMC) shall have passed XII std. examination of Maharashtra State of Secondary and Higher Secondary Education or its equivalent from the Science, Arts & Commerce stream. Every candidate admitted to the Degree Programme shall have to register himself/herself with the University of Mumbai.
COURSE STRUCTURE:
The course structure shall be a full-time course. The duration of the course shall be of six semesters spread over three years.
| FIRST YEAR B.M.M. | |
| FIRST SEMESTER | SECOND SEMESTER |
| 1.1 Effective Communication – I | 2.1 Effective Communication -II |
| 1.2 Foundation Course – I | 2.2 Foundation Course – II |
| 1.3 Visual Communication | 2.3 Content Writing |
| 1.4 Fundamentals of Mass Communication | 2.4 Introduction to Advertising |
| 1.5 Current Affairs | 2.5 Introduction to Journalism |
| 1.6 History of Media | 2.6 Media, Gender & Culture |
| SECOND YEAR B.M.M. | |
| THIRD SEMESTER | FOURTH SEMESTER |
| 3.1 Electronic Media – I | 4.1 Electronic Media – II |
| 3.2 Corporate Communication & Public Relations | 4.2 Writing & Editing For Media |
| 3.3 Media Studies | 4.3 Media Law & Ethics |
| 3.4 Introduction to Photography | 4.4 Mass Media Research |
| 3.5 Film Communication – I | 4.5 Film Communication – II |
| 3.6 Computers & Multimedia – I | 4.6 Computers & Multimedia – II |
| THIRD YEAR B.M.M. | |
| FIFTH SEMESTER | SIXTH SEMESTER |
| 5.1 Copy Writing | 6.1 Digital Media |
| 5.2 Advertising and Marketing research | 6.2 Advertising Design |
| 5.3 Globalization and International Advertising | 6.3 Advertising in Contemporary Society |
| 5.4 Brand Building | 6.4 Media Planning & Buying |
| 5.5 Agency Management | 6.5 Rural Marketing and Advertising |
| 5.6 Consumer Behaviour | 6.6 Entertainment and Media Marketing |
The course will have six semesters conducted on the revised pattern using Credit Based Semester System and Grading pattern. All examinations will be conducted by the University of Mumbai.
Each subject in all semesters will be evaluated for 100 marks which is bifurcated as 75 marks written examination and 25 marks internal evaluation, in which minimum of 30 marks in external and 10 marks in internal exam are required to pass a subject.
Industrial Visit:
2011 – 12 Bengaluru / Goa
2012 – 13 Pune
2013 – 14 Udaipur / Mount Abu
2014 – 15 Kulu / Manali
2015-16 Amritsar – Dalhousie
2016-17 Delhi – Haridwar – Rishikesh – Dehradun – Mussoorie