About the Course:
The B.A.M.M.C. department conducts workshops on film – making, editing, photography and film direction to give hands – on training to the students. Field trips are organized to give experiential knowledge to the students. Guest lectures by industry experts are organized to acquaint students with recent trends in media and advertising.
XII or equivalent examination in Arts, Science or Commerce.
Course Structure :
The course structure shall be a full time course. The duration of the course shall be of six semesters spread over three years.
|FIRST YEAR B.M.M.|
|FIRST SEMESTER||SECOND SEMESTER|
|1.1 Effective Communication Skills– I||2.1 Effective Communication Skills-II|
|1.2 Fundamentals of Mass Communication||2.2 Political Concepts & Indian Political System|
|1.3 Introduction to Computers||2.3 Principles of Marketing|
|1.4 Landmark Events in the History of World, India and Maharashtra||2.4 Introduction to Media Psychology|
|1.5 Introduction to Sociology||2.5 Principles of Management|
|1.6 Introduction to Economics||2.6 Introduction to Literature in English|
|SECOND YEAR B.M.M.|
|THIRD SEMESTER||FOURTH SEMESTER|
|3.1 Understanding Cinema||4.1 Mass Media Research|
|3.2 Advanced Computers||4.2 Introduction to Advertising|
|3.3 Introduction to Media Studies||4.3 Organisational Behaviour|
|3.4 Introduction to Public Relations||4.4 Radio & Television|
|3.5 Introduction to Cultural Studies||4.5 Introduction to Journalism|
|3.6 Introduction to Creative Writing||4.6 Print Production & Photography|
|THIRD YEAR B.M.M.|
|FIFTH SEMESTER||SIXTH SEMESTER|
|5.1 Advertising in Contemporary Society||6.1 Advertising & Marketing Research|
|5.2 Copy Writing||6.2 Legal Environment & Advertising Ethics|
|5.3 Advertising Design||6.3 Financial Management for Marketing and Advertising|
|5.4 Consumer Behaviour||6.4 Agency Management|
|5.5 Media Planning & Buying||6.5 Digital Media|
|5.6 Brand Building||6.6 Contemporary Issues|
|6.7 Principles & Practices of Direct Marketing|
The course will have six semesters conducted on the revised pattern using Credit Based Semester System and Grading pattern. All examinations will be conducted by the University of Mumbai.
Each subject in all semesters will be evaluated for 100 marks which is bifurcated as 75 marks written examination and 25 marks internal evaluation, in which minimum of 30 marks in external and 10 marks in internal exam are required to pass a subject.
2011 – 12 Bengaluru / Goa
2012 – 13 Pune
2013 – 14 Udaipur / Mount Abu
2014 – 15 Kulu / Manali
2015-16 Amritsar – Dalhousie
2016-17 Delhi – Haridwar – Rishikesh – Dehradun – Mussoorie